A: 1. Because friends and family (usually) want to help. Sometimes they “try to be helpful” by sharing ANY job that they hear of, which oftentimes is not aligned with what the alum wants. If you tell them what you want, you (usually) decrease the number of jobs they share with you that aren’t aligned.

2. Many Eastside alumni have been surprised when a family member takes the description of what they are interested in, shares it with their clients and suddenly sources an informational interview or real interview. It’s happened plenty of times.